The logo redesign brought a completely different style and a radically different font. And the sharp corners of the sign make it energetic and dynamic, embodying confidence, progress, and the company’s strength.

The connecting bar is made discreet, which emphasizes the invisible but constant continuity of generations. It reflects the letter H in a 3D projection, where two rectangular plates replace the sidewalls. The design of the graphic part is geometrically clear and extremely verified.

The small “r” is smooth and slightly rounded. The font is simple, sans serif, reminiscent of Harabara.

It is capitalized, although it is the same size as the rest. All letters are lowercase, except for the first. The new logo also consists of two parts – verbal and hand-drawn. However, it produces other two-wheeled vehicles, such as electric bicycles and scooters. Today, it is the world’s largest motorcycle manufacturer. It represents Hero MotoCorp Limited, which got its current name after breaking ties with the Japanese conglomerate Honda in 2011. Hero is one of the most valuable brands in India. The second logo reflects heroism’s theme with the motto in English, “For a hero inside,” and the inscription in Hindi, “Everybody has a hero.” The color palette is identical in both versions – this is the trademark combination of scarlet, black and white.

The debut version featured the initial H, played in the form of a superhero mask (Batman). The updated logo was developed by design agency Wolff Olins and presented in London at a cricket competition between teams from India and Great Britain. This was due to the renaming of the company to Hero MotoCorp. Then a major rebranding of all visual symbols took place. The original version of the logo lasted until 2011, when the firm went through a turning point in separation from the Japanese corporation. It is associated with her name, which translates from English as “hero.” All variants of the logos (and there were two of them) reflect the corporation’s main concept – a heroic personality living in every person. The brand name appeared at the company immediately after the opening.

Hero honda company